On the Internet, the competition is fierce. If your business is going to compete successfully you need to possess the ability to write persuasive sales letters. It's that critical if you want to be an online success.
There are hundreds or thousands of marketers out there with exactly the same type of service or product you are selling; If you want to get your share of the market, you need to stand out among the crowd. And mastering the art of writing effective copy will help you very much.
Don't let this scare you! No one was born a copywriter. Copywriting is a learnable skill and one you should practice for yourself.
Learning how to write business letter is not difficult. You can learn the proper business format for writing a letter by studying successful sales letters.
No wonder advertisers and copywriters are using collections of tip on writing business letter and software, to assist them in writing their adcopies. They just select the sales letter that fits their product from their collections, make some changes and they are ready to start selling.
Your sales letter is your virtual salesperson. No matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson. Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. therefore, it is vital to have a persuasive salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.
Studying Successful sales letter can be your ticket to a wealth explosion!
When you study successful sales letters and know a few rules of ad copywriting you'll discover how easy it is to write well.
The best and the most used way to succeed in writing response-producing sales letters is by studying an rewriting the greatest sales letters you can find. So if you write your own copy and seriously aspire to be better at it, save any sales letter that grabs and hold your attention in a safe place.
Make yourself a collection of tip on writing business letter. Then, when writing your own adcopy, pull out the file and look through it for inspiration and for copy and techniques you can adapt and use.
Read the sales letters as many time as you can and try to understand all elements and rules used. Pay attention to every word, every sentence. Why did the writer use that word, that phrasing? Once you understand how to apply these elements and rules to your selling effort s you will automatically experience greater success. Grab your reader's attention
A good salesletter will first catch the attention of the reader by resonating with the reader's needs and desires. That's why you often see headlines such as "Have you ever felt..." or "Does ... sound familiar"? They work because they empathize with the reader's needs, problems or desires. The Internet is like a very busy freeway and everyone's in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.
Tell Your story
Once you've obtained your reader's attention, you want to spend the first few paragraphs on telling your story - how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking "he's one of us", you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.
Ensure the message matches the needs of the target audience. Does your offer of products and/or services match the needs of the recipient? Don't make your pitch to a company president if your message only applies to the marketing staff.
Sell benefits not futures
Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying "this gizmo cures headaches", say "this gizmo can relieve your headaches". Make it relevant to the reader.
Then, write a paragraph or two on how the reader's life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.
Include a guarantee.
If you can offer a guarantee - be it your follow-up, delivery, customer service, or pricing - do it. By offering a guarantee, you offer integrity and credibility to your products/services.
Testimonials from excited customers whose lives have been changed will only guarantee sales.
the postscript (P.S.)
The second most important part of the letter is the postscript. This is where you will be giving an incentive for someone to respond immediately to what you have to offer. With the offer, you want to make sure that this explains in great detail what a person will receive if they take you up on your offer. The postscript will offer further incentives so that the person will respond immediately.
Call for action
Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it "click the Buy button", "whip out your credit card" and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs.
Follow this tip on writing business letter All these techniques make an excellent sales copy with a lot of hours of tweaking the writing so it sounds perfect.